Orange Shoe Personal Fitness

Lauren Birkel

Owner, Fitness Professional

Lauren Birkel started her fitness career as a Personal Trainer with Orange Shoe in 2006 and is owner of the West and Downtown studios. She manages operations at these two studios as well as trains and coaches clients. Lauren holds a BA degree from UW-Madison and a Master’s degree from the University of Denver. She has held her Certified Strength and Conditioning Specialist (CSCS) through the NSCA for 8 years, is a USA Triathlon Certified Coach, Trigger Point and TRX certified.

Q: Why did you become a personal trainer?
A: I’ve always wanted to help people. I find it incredibly rewarding to be a part of someone’s journey to health & wellness – not only being a part of the physical transformation but the emotional and spiritual journey as well. I strongly believe that healthy individuals are happy individuals and, in turn, create positive change all around them.

Q: What has been one of your favorite client experiences?
A: Too many amazing client experiences to pick just one. There are some the big success stories (like huge weight loss, overcoming injury, gaining major confidence, dominating a training or athletic goal) that pop in mind but, honestly, the thing that keeps me excited every day is seeing our clients leave each of their sessions happier and more energized than when they came in.

Q: What is your proudest physical achievement?
A: I’m an endurance athlete and have competed at Ironman World Championships and Long Course Worlds several times. I’m certainly proud of that but my proudest achievement (and the biggest endurance event of my life!) has been being a momma to three amazing kids (girl and twin boys). Wow – They keep me on the move!

Q: Why do you love Orange Shoe?
A: Orange Shoe is about team & family. We all love what we do and have a deep passion for providing the best for our clients. When everyone around you is passionate and excited it’s pretty great!

Orange Shoe Personal Fitness

Brandon Scheidler

BS, NSCA-CPT | Manager, Fitness Professional

Brandon Scheidler attended the University of Wisconsin-Stevens Point where he earned his bachelor’s degree in Health Promotion and was a 4 year letter winner in baseball. Being a trainer at Orange Shoe for the past 6 years, he understands that everyone is different and everyone has different preferences on how to exercise. With this personalized approach, he finds that clients stick with their training and see significant results. Consistency and frequency are the keys to success!

Q: Why did you become a personal trainer?
A: I enjoyed physical fitness and achieving training goals, so I knew I would find enjoyment in helping others do the same.

Q: What has been one of your favorite client experiences?
A: Watching a client’s face light up when they dropped 4 dress sizes

Q: What is your proudest physical achievement?
A: 500 pound raw deadlift weighing in at 195 pounds

Q: Why do you love Orange Shoe?
A: Orange Shoe has the ability to adapt to many different demographics, giving me the opportunity to train in many different styles.

Orange Shoe Personal Fitness

Erin Behan

BS, ACE | Fitness Professional

Although Erin is an Iowa native she is quickly warming up to Madison and the Wisconsin life. Erin is a graduate of Upper Iowa University with a bachelor’s degree in Exercise and Sports Science. She is also a certified Personal Trainer through American Council of Exercise. As a college student, Erin knew how important it was to stay fit, so she continued to run cross country and track. Her passion for running has continued and she has run several road races including 5ks, 10ks, half marathons, marathons, and recently conquered her first 50k. Through the long hours of training she knows what sacrifices and dedication go into accomplishing a fitness goal. She looks forward to sharing her passion for fitness with others and helping them reach their individual goals.

Q: Why did you become a personal trainer?
A: I wanted to share my passion for fitness with others. It also doesn’t feel like a “job” to me, its fun.

Q: What has been one of your favorite client experiences?
A: I enjoy when a client or I notice little improvements in and outside the gym. This is important in the process to the ultimate goal and to not let those little changes go unnoticed.

Q: What is your proudest physical achievement?
A: My proudest physical achievement is running in the Boston Marathon.

Q: Why do you love Orange Shoe?
A: Orange Shoe welcomes all ages, abilities, and personalities and makes everyone feel as if they are family here.

Orange Shoe Personal Fitness

Jacob Spaeth

BS, ACE CPT, NSCA CSCS | Fitness Professional

As a coach’s son, Jacob Spaeth grew up training so he could develop physically and become a competitive athlete. This created a passion in functional training that he is eager to share with others. Jacob believes if you want to look and perform like a professional athlete, why not train like one! Jake loves bringing a positive attitude to fitness, nutrition and overall better health and he is excited to help you along the way of your fitness journey.

Q: Why did you become a personal trainer?
A: I grew up loving sports and a coach for a father. Fitness was instilled in me at an early age and when my playing days were over I had all kinds of knowledge to share.

Q: What has been one of your favorite client experiences?
A: A 25 year old woman signed up to train with me to improve a bone density disorder she suffered from. With lots of determination she was stronger and lost 25 lbs and took 2 minutes off her mile time.

Q: What is your proudest physical achievement?
A: I played college baseball and I performed well enough to play on scholarship at the University of Dayton. I was the 1st team All-Atlantic 10 center fielder my senior year.

Q: Why do you love Orange Shoe?
A: My goal as a trainer is to help in any way I possibly can. We understand at Orange Shoe that not everyone does things the same way. We will only do what’s best for you.

Orange Shoe Personal Fitness

Joe Burkeland

BS, CSCS | Fitness Professional

Joe graduated with a Bachelor’s Degree in Health Promotion from the University of Wisconsin-Platteville and is recognized as a Certified Strength & Conditioning Specialist by the National Strength & Conditioning Association. He has partook in multiple fitness ventures – from playing football at UW-Platteville and abroad in Germany to running a marathon to competing in a powerlifting competition. Joe appreciates the process of setting and achieving goals, and he is committed to guiding and teaching clients on the way to their ideal lifestyle.

Q: Why did you become a personal trainer?
A: I became a personal trainer to educate, teach, and coach. There is too much misinformation in the fitness realm and I aim to clarify that for clients, which leads to more efficient progress towards their aspirations. I enjoy the process of teaching, learning, and seeing people make progress.

Q: What has been one of your favorite client experiences?
A: I applaud the folks who come in multiple times a week, and make it a priority in their lives. I admire the people who consistently live it. That dedication, commitment, and discipline bleed into the rest of their lives and make them successful.

Q: What is your proudest physical achievement?
A: Finishing a marathon. I have always been a power/explosive athlete, so diving into an endurance event really allowed me to challenge myself, and it turned out to be more mentally challenging than physically. There was an enormous feeling of accomplishment that came with finishing that race.

Q: Why do you love Orange Shoe?
A: The special thing about Orange Shoe is the amazing, driven, intelligent group of people that come through the studio every day. The trainers and clients at OS all have positive attitudes and bright smiles. The personal connections that I’ve made here are more meaningful than I can put into words.

Orange Shoe Personal Fitness

Kari Siegenthaler

NASM CPT, NASM FNS | Fitness Professional

Kari Siegenthaler began her fitness journey with small group training and soon after, received her Personal Training Certification and Fitness Nutrition Specialist Certification through the National Academy of Sport’s Medicine. Kari’s background in weightlifting and functional fitness provides her with various perspectives on movement, activity, recovery and living a healthy lifestyle.

Q: Why did you become a personal trainer?
A: I became a personal trainer because I wanted to help others establish sustainable healthy habits and understand why exercise is important and what it can do for your body and your mind.

Q: What has been one of your favorite client experiences?
A: One of my favorite things is when a client tells me about their non-scale victories. Like, pants that didn’t fit before or no more heavy breathing walking up a flight of stairs!

Q: What is your proudest physical achievement?
A: After struggling with some health issues, I gained quite a bit of weight. My proudest moment was finally being able to lose that weight by staying active on a consistent basis and adding strength training to my daily routine.

Q: Why do you love Orange Shoe?
A: I love Orange Shoe because it’s a fun and friendly team. We all know you personally and by name and you aren’t just a face that gets lost in a crowd!

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